Should I Rent Or Buy an Email List?
Email list rental is basically a service in which you hire a professional agent to email people on your mailing list for you. This is now commonly being used by businesses who wish to rapidly send out email promotions in conjunction with online sales campaigns. There are many advantages associated with this. You can have a high level of marketing automation, a high degree of effectiveness and a high degree of cost efficiency when you use email list rental services.
The first advantage that marketing campaigns with email lists rental can provide is the automation it enables. With so many email marketing campaigns already in place online it can be very time consuming to manually sort through and correct email lists. However, email list rental services ensure that your marketing campaigns are done on an automatic basis. You don't have to be there to be sure that they are being sent out - simply schedule them and let them go!
Another advantage of marketing via email list rental services is the high degree of effectiveness it provides. When you use a professional marketing company to email people on your mailing lists you are essentially hiring a specialist in the field of Internet marketing to do all of the hard work for you. This means that they will have a better understanding of how to drive traffic to websites and a better understanding of what works and what doesn't work in the realm of email marketing. For instance, it stands to reason that if you are running an e-commerce website promoting digital products such as music or software then the best way to drive traffic to your site would be to offer a discount or a promotion to those customers who purchase a certain amount of digital product from you. If you were to attempt to market the same products through the use of email lists, then you would likely find that most of your traffic would simply bypass over your site and go straight to the competitor.
By renting email lists you can focus your marketing efforts on the specific audience you are looking to reach. In addition, marketing through email lists allows you to create multiple promotional campaigns and track exactly how many subscribers have taken action (clicked through an advertisement or filled out a form) after receiving your promotions. The bottom line is that email marketing company can save you a lot of time and money when you are just getting started with online business and cannot afford to spend a lot of time and money educating yourself on the finer points of online marketing .
Many online marketers make the mistake of trying to optimize their website pages for search engines when attempting to get visitors to sign up for their email list rental services. Although search engine optimization will increase the traffic to your website, it won't do anything to keep that traffic permanently. In order to generate a long term ROI through email list rental you need to focus all of your efforts on getting quality traffic to your site, and this requires that you put more effort into your online marketing campaign than into optimizing your webpages.
Another important thing to remember is that when you are using an email marketing company to create your email lists you should only be doing a small percentage of the work. Most of these companies will only offer you lists which contain 200 contacts, and while these are good lists you will not want to focus your attention on these. If you are going to rent email lists from these companies instead of creating your own, then you will be able to focus all of your attention on getting as many quality leads as possible, and you will be able to do so much more effectively because the amount of work required to find these leads is much less.
When you sign up for email list rental, you should always ask yourself whether or not the lists are truly targeted. Personally, I think it's a big mistake to target your market based on the age of your visitors. I know that there are companies who target lists based on particular age groups, but I personally don't think this is a smart tactic. By doing so, you are missing out on some of the most valuable leads in your marketing mix. The real targets that you should be looking at are lists that target people who have similar interests. This will allow you to market to them directly, and it will ensure that they are actually interested in the information that you have to offer.
Lastly, the last thing that I want to point out when it comes to email list rental, is that if you are going to be doing your own independent publishing you will need to be much more diligent with regards to the distribution of your emails. Most publishers make their money this way, by selling advertising space. As you may not know, in order to receive money from publishers you have to be willing to distribute your materials to them on a regular basis. In other words, if you are just a distributor and not the publisher you will be losing money quickly because you will not be making any sales off of your efforts. However, by becoming a publisher you will be taking on the responsibility of finding new customers and keeping them subscribed to your newsletter.